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Nutrition ideas from the Vatican Conference

- General News
As part of its effort to gain influence outside the traditional food channels, members of the Produce Marketing Association’s board of directors virtually attended the Fifth Annual Vatican Conference in early May and shared their findings on a town hall webinar May 19.

The Big Playoff: Produce versus Flavoring

- Analysis
Soon you may walk into your favorite café and see that it offers curry Graham cracker coffee. Or how about sriracha rose? Banana bacon?

Positive preaching powerlessness

- Analysis
All the earnest exhortations—whether they take the form of vegan diatribes or well-researched dietary guidelines issued by USDA—haven’t turned consumers away from meat or toward produce.

PBH generates 640MM media impressions with marketing campaign

- General News
The results are in, and the Produce for Better Health Foundation’s integrated marketing and communications campaign to release its new State of the Plate: America’s Fruit and Vegetable Consumption Trends research was a huge success.

More food supply ignorance from Hollywood

- Analysis
A new study shows that American consumers want more local produce options than they have, and few know that the U.S. food system suffers from problems of food waste, nutrient loss and food miles.

Creating healthier diets by conscious consumption

- General News
In the face of a fruit and vegetable consumption crisis, the Produce for Better Health Foundation is calling for a new era of conscious consumption.

Produce eating trends present a confusing picture

- Analysis
Are Americans eating more fruits and vegetables, or less? Recent reports have given conflicting messages.

PBH releases new engagement opportunities for 2021

- General News
The Produce for Better Health Foundation (PBH) released its new 2021 Member Engagement Prospectus offering expanded opportunities to promote fruits and vegetables to our nation’s largest – and perhaps most vulnerable – population of Gen Z and Millennial consumers, along with the influencers who reach them.

USA Pears launches #WhatsInYourFruitBowl initiative

- General News
USA Pears is excited to launch its #WhatsInYourFruitBowl initiative at a time when consumers are more focused than ever on developing healthy eating habits at home.

Inside the troubling produce consumption trends

- Analysis
You should be concerned if you looked at the data in the State of the Plate: America’s Fruit and Vegetable Consumption Trends research released this week by the Produce for Better Health Foundation.