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Westside Produce, Classic Fruit hire marketing director for recent partnership

- General News
Westside Produce and Classic Fruit have hired a new marketing director, Tara Monreal, to head their all-season melons program.

Going Bananas at the Port of Hueneme’s 10th Annual Port Festival

- General News
Port of Hueneme, Oxnard, CA, celebrates 10th anniversary with festival celebrating banana, the port's largest single import.

California Sweetpotato Council launches educational campaign

- General News
California sweet potato farmers are on a mission to end consumer confusion, entice younger buyers and increase retail sales of this superfood.

California fruit flies, past and present

- Analysis
Over 20 Tau flies were discovered in the vicinity of Stevenson Ranch, a community in northern Los Angeles County. They are believed to have been brought into the state by travelers taking back imported fruit.

Monterey Co. crop values rise 13.1% in 2022

- General News
Monterey County (CA) crop values rose 13.1 percent from 2021 to 2022 to $4.6 billion.

Storing California’s water in the ground

- Analysis
Groundwater depletion has been an acknowledged fact in California for decades, but for a long time it was stuffed into a thick file labeled “Something Somebody Oughta Do Something About Sometime.”

California Walnuts teams up for fresh take on in-store snacking

- General News
Just in time to celebrate National Walnut Day on May 17, the California Walnuts retail team is motivating shoppers with a promotion that pairs walnuts with Natural Delights dates and BelGioioso cheese (mascarpone and creamy gorgonzola).

CFFA’s LeMay optimistic about fresh fruit season

- Analysis
I contacted Ian LeMay, currently president of the California Fresh Fruit Association (CFFA), to congratulate him on his new appointment as incoming president of the California Table Grape Association (CTGA).

California Walnuts kick off walnut meat campaign

- General News
As consumers seek more plant-based options and creative recipes for at-home cooking, California Walnuts is kicking off a new campaign to highlight the versatility of walnut meat starting on May 1 and running through the end of June.

Ocean Mist Farms reports high quality and volume for spring artichoke crop

- General News
Ocean Mist Farms, the leading year round producer of fresh California artichokes, is expecting an outstanding 2023 spring crop of artichokes from their northern California growing region in Castroville.