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California Avocado Commission names new agency of record

- General News
The California Avocado Commission (CAC) announces that it has selected Curious Plot as its new agency of record

Groundwater regulation: The ins and outs

- Analysis
The New York Times article on water conservation in California’s Pajaro Valley, which I discussed in a previous column, is worth more discussion

Groundwater issues highlight bigger problems

- Analysis
The New York Times is no doubt aiming for a Pulitzer with its multi-article series on groundwater use in America.

Pizza Hut to lay off drivers ahead of California wage hike 

- General News
Hundreds of California Pizza Hut franchises plan to lay off delivery drivers ahead of the state’s new $20 per hour minimum wage for fast food workers. 

USDA encourages Central Valley growers to apply for water conservation assistance

- General News
Central Valley growers are encouraged to apply for WaterSMART program funding through the USDA Natural Resources Conservation Service (NRCS).

Study finds California ag law reduced working hours, earnings

- General News
Researchers found the losses are consistent with employers restricting hours to avoid paying the higher overtime rates.

Hass Avocado Board announces 2024 executive committee

- General News
The Hass Avocado Board (HAB) has announced its newly elected executive committee members for the 2024 board year

California Walnut Board launches direct-to-consumer marketing campaign

- General News
The California Walnut Board & Commission are launching a marketing campaign to highlight the role of walnuts in the holiday season.

Groundwater lawsuit leads to carrot boycott

- Analysis
A struggle over water rights has led to a carrot boycott in California’s Cuyama Valley north of Santa Barbara. The cause of contention is groundwater rights.

California gets a new reservoir

- Analysis
California has just seen a first for nearly 50 years: plans to begin construction of a new reservoir that, when completed, will add 1.5 million acre-feet to the state’s water storage capacities per year.