It seems to me that there is an effective way to tell your story and an ineffective one. The ineffective one seemed more common 35 years ago, and it is still in use today.
Organic apples and pears had the strongest monthly growth Superfresh Growers has recently seen. Both categories were up nearly 30% in the month of August. Organic apples were up 30% in dollars, while organic pears were up 29% in volume.
Recently we checked in with NatureSweet to see how they had been faring in the rocky months of 2020.
The current (October) issue of Consumer Reports has a story featured with the blurb “Produce without Pesticides” on the cover. If you like alarmism, this issue is for you.
Storytelling, transparency and consumer trust are the marketing trifecta of the last decade in all consumer products, especially food.
The U.S. produce industry seems to be trapped in a race against time. Will it solve its labor difficulties—exacerbated but not created by the coronavirus—in time?
NPR is a frequent critic of President Donald Trump, but its latest analysis on USDA’s Farmers to Families Food Box Program is filled with cheap shots and ignorance of the fresh produce market.
Sustainability is likely to remain at the forefront for the foreseeable future, according to a new report.
Nearly five months after they began, how well have the border inspections worked?
“The future of grocery may come down to how we buy things like toilet paper and avocados,” write two analysts. Let's dig into that.