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Retail ad strategy needs more produce

- Produce with Pamela
I understand that a lot of categories, like canned vegetables, flour, bread, eggs, and meat, are unpredictable and setting ads has to be a nightmare.

E-commerce store checks reveal fresh produce challenges

- Produce with Pamela
If we want to continue to grow fresh produce sales online, we have to have a better online presence than this.

Fruit needs a boost from all of us

- Produce with Pamela
Fruit sales dollars are on a troubling trend line. Now is the time to educate consumers about how to buy fruit to last the week.

Retail dollars and volume tell a story of foodservice loss

- Produce with Pamela
Anne-Marie and I took some time to examine this week's numbers, and predict what's coming in the next few weeks. How much foodservice volume is making its way to retail?

Is online grocery failing its audition?

- Produce with Pamela
Twenty million new households have started ordering groceries online. How's it working out for them?

Fresh produce is safe, but how do we get consumers to believe it?

- Produce with Pamela
Whenever I’m feeling like some punishment, I wade into a moms group discussion on social media. It’s an eye-opening experience. This time of year, the windmill I’m usually chasing is the Dirty Dozen. Instead, it’s fresh produce safety during COVID-19.

Plastic in produce gets a pass – for now

- Produce with Pamela
In my reporting, I’ve advocated for plastic when it serves a function. And right now, that function is reassuring consumers that their food is safe.

Retail sales hit the plateau. Now what?

- Produce with Pamela
While fresh produce dollars were still up 30% in the week ending March 22, the year-over-year gains were slightly less than the previous week's 33%.

Alarmist grocery “PSA” video full of misinformation about food and COVID-19

- Produce with Pamela
The science just doesn’t support the outrageous levels of caution that Dr. VanWingen is taking, but that doesn’t seem to matter.

What’s next for grocery sales during COVID-19?

- Produce with Pamela
Consumers stocked up -- big time -- but Anne-Marie thinks the numbers will be even higher next week as consumers are ordered to stay at home to stop the spread of COVID-19.