Future Outlook
As growth for the PWPM continues to outpace expectations, merchants look to the future with excitement and a bit of trepidation. “If anything, I’m afraid we could outgrow the market and space,” confesses Levin. “There was a time when we were concerned if we could keep this place filled.”
For many of the market’s longtime merchants, second, third, and fourth generation family members are preparing to run the businesses. “They’re chomping at the bit for the challenge,” remarks Levin, as M. Levin & Company’s all-female fourth generation comes on board.
For McQuiston at Dawsons Orchards, the second generation is already firmly in place, helping shape decisions and to keep the grower-shipper on the cutting edge of the fresh produce industry.
