“Marketing to millennials means delivering information: details about the fruit and how to enjoy it,” says Ostlund. “No-recipe ideas are popular to any millennial, regardless of background, and access to that information via their phones is a plus.”
Better yet, she explains, is having a Spanish-language website, which attracts Hispanic shoppers of all ages. Brooks Tropicals’ Spanish website and apps have enjoyed solid traffic and growth, Ostlund reports.
Pizarro-Villalobos notes that when a health property associated with a superfood hits the news, people will search for the food. In addition, consumers with specific health needs also research foods that might help alleviate symptoms.