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Getting From Point A to Point B Painlessly & Profitably

Top traits of truck brokers
Driver Hwy_MS

Rubini also thinks it’s important for brokers to be surrounded by likeminded individuals. “Knowing you have the support of successful peers helps you raise your game.”

Conclusions & Caveats
Does becoming a top-tier professional truck broker require superpowers? No, but these movers and shakers do need some specific skills they will hone throughout their careers.

“Successful freight brokers rely on technology, relationships, and dedication to set themselves apart,” says Covey.

Cuevas thinks success is tied to “load details and specifications, self-control, technology, problem solving, and desire.” The desire stems from a deep-seated satisfaction and, well, happiness. “Pros love what they do and do what they love,” he continues. “Professional, successful freight brokers are a dedicated bunch—they’re willing to be available 24/7 and 365 days a year. They’re vested in developing relationships with their shippers, carriers, and internal personnel as well as investing in the technology to be able to offer sustainability and efficiency to their customers.”

For Byrne it’s all about the four Ts, representing timing, technology, teamwork, and tenacity—which should work in tandem to ensure on-time delivery and good customer service. “The best brokers are the ones who know how to balance all of these things from the time a truck loads until it delivers.”

Howard sums it up this way: “For truck brokers, the perishables industry is very fast paced and competitive. Hauling perishables takes a great deal of knowledge, organization, and top-notch customer service. Having a proactive mindset, utilizing resources, and building a team of knowledgeable staff are key to succeeding in this business.”

Image: Krivosheev Vitaly/Shutterstock.com 

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Dan Alaimo is a writer/editor specializing in the supply chain, technology, and marketing of food and related products.