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Frieda’s kicks of Fire Dragon Fruit season with new PLU approval

red dragon fruit

Anaheim, CA —As connoisseurs of vibrant and delicious produce, Frieda’s Branded Produce BB #:388120 is thrilled to announce the start of the Fire Dragon Fruit season from Nicaragua. This eagerly awaited season introduces a true superstar that’s bursting with flavor, nutrients, and eye-catching color.

Fire Dragon® is a fan favorite, celebrated for its vibrant pink flesh, higher brix levels, and exclusive availability. Grown in Nicaragua’s rich volcanic soil, this variety boasts striking red flesh that beautifully contrasts with its pink skin. With a brix level of 15-20, it’s sweeter and tangier than our Snow Dragons®, which have a brix level of 10-16. The newly approved PLU 3551 makes merchandising this unique variety easier than ever.

“We’re excited to kick off the Fire Dragon® season and unveil the new red flesh dragon fruit PLU,” said Alex Jackson, Vice President of Sales and Procurement at Frieda’s Branded Produce. “We pride ourselves on bringing premium, diverse fruits to the table, and this dragon fruit variety is no exception. Packed with essential nutrients, making them a perfect choice for health-conscious and adventurous foodies, we are excited that retailers can now easily merchandise Fire Dragons alongside Snow Dragons and Honey Dragons with the new PLU, and our eye-catching hang tags
educating consumers on the differences in all dragon fruit varieties.”

Beyond their delightful taste and hints of berry, Fire Dragons® are rich in antioxidants, vitamin C, and other essential nutrients. These tropical fruits support a healthy immune system, promote digestive health, and contribute to overall well-being. Whether enjoyed on their own or incorporated into smoothies, salads, or desserts, Fire Dragons® are a delicious addition to a balanced diet.

“In addition to our program out of Nicaragua, we have Fire Dragons® from Ecuador and an exclusive, non-irradiated, organic program from Mexico with a super sweet tropical flavor,” shared Alex.

For more information about Frieda’s Dragon Fruit program and its wide range of specialty produce, please visit Retailers are encouraged to reach out to Frieda’s for all their dragon fruit needs and capitalize on this growing market.

About Frieda’s Inc.

Frieda’s Branded Produce has inspired new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than two hundred unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, the subject of the 2015 documentary “Fear No Fruit,” the female-founded company is a
subsidiary of Legacy Farms LLC, based in Anaheim, California. Find Frieda’s on Instagram,
Threads, and Tiktok @FriedasProduce and Inspire. Taste. Love.