“We are your produce partner.”
We hear this phrase in the produce industry often. It is a big claim that should hold its weight in sincerity. So, what does it actually mean? Has it stood the test of time, or do we need to redefine it?
In general terms, a partner is someone who shares interests and investments with you in a business or enterprise. Within the produce industry, expenses, profits, and losses are the driving data points and what keeps partners together if the outcome is mutually beneficial. But where is the focus on the shared interest part of a partnership?
As a business owner, you know that success is not just about the numbers. You need to keep innovating and moving forward to stay ahead. With this in mind, it is crucial that we redefine the true meaning of a partnership.
To truly be a produce partner, it’s essential to build relationships based on trust, transparency, and communication. There are many inputs within the produce supply chain to consider in order to optimize its functionality. That’s why we should shift our focus to a more collaborative and supportive definition of partnership.
A genuine partnership should be an agreement between members to support each other, have an openness about challenges and setbacks, and find solutions that benefit all involved. It’s not just about the financials, it’s about building a strong relationship that supports the opportunity for mutual growth and success.
At the end of the day, being a produce partner is about more than just buying and selling fruits and vegetables. It’s about building a community of individuals who are passionate about bringing fresh, high-quality produce to consumers. By redefining what it means to be a produce partner and shifting our focus to collaboration and support, we can create a more sustainable and successful produce industry for everyone involved.
Are you in it for the partnership? Bonsai Produce BB #:271139 is too.
About Bonsai Produce & Distribution
Bonsai Produce & Distribution is an Atlanta, GA based produce distributor that specializes in supplying high-quality fresh produce to foodservice distributors, and wholesalers throughout the United States. Through a vast network of growers across all U.S. regions, and a combined 50 years of produce experience, Bonsai Produce strives to enrich the buying experience with a ‘whatever it takes’ attitude in sourcing over 100 commodities in a multitude of varieties, sizes, and packings. Founder and CEO, Joel Ferrara, believes that Bonsai Produce is greater than the products it sells – it is also the services it provides. Putting the customer at the forefront of its operations ensures an ever-evolving customer experience tailored to fit their needs.
Kelly Shawkat, Marketing Director at Bonsai Produce & Distribution