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Equifruit president honored as banana innovator

Banana Badass, Jennie Coleman, wins Globe & Mail Changemakers award

Montreal, QC – Equifruit’s BB #:329901 President, Jennie Coleman, is among the winners of this year’s Globe and Mail Changemakers Award. The award recognizes emerging business leaders who are changing the status quo through their ideas, accomplishments, and impact.  Coleman was chosen for her commitment to responsible sourcing and Fairtrade practices in the global banana industry.

Equifruit, founded in 2006, is a Canadian company that sources Fairtrade bananas (both organic and conventional) from small-scale farmers and plantations in Latin America.  Under Coleman’s leadership, the company has established strong relationships with growers and created a transparent supply chain that ensures fair prices for farmers and high-quality bananas for consumers.

Equifruit’s business model addresses serious topics: sustainable agriculture, trade justice, and environmental protection, but through humour and bold messaging, their innovative marketing is impossible to ignore.

Coleman, who purchased Equifruit in 2013, expressed her gratitude for the award and highlighted the importance of a fair distribution of value along the supply chain for Canada’s favourite fruit.  “I am honoured to receive this recognition as a changemaker,” she said. 

“Equifruit is about change, not charity: changing a toxic 100-year-old banana business model and changing Canadians’ mindsets on bananas.  We are grateful to the retail partners who are conduits of this change, who have chosen to offer a sustainably-sourcing Equifruit banana to their customers, with such positive impact on the lives of farmers and their communities.”

Find out why Equifruit is The Only Banana You Should Buy at:

About Equifruit

Equifruit is a group of diehard believers in ethical fruit sourcing. Especially when it comes to bananas. We’re righting the wrongs of banana business history by making it fair from the start, especially for farmers. Established in 2006, Equifruit is Canada’s leading Fairtrade-certified banana importer. We’re a growing produce aisle sweetheart. Stay tuned for our Global Fairtrade Banana Domination – starting with North America. Linkedln, Instagram, TikTok