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Dole & Disney celebrate ‘Fruit Love Stories’ in healthy-eating program

Dole & Disney Celebrate “Fruit Love Stories” in New Healthy-Eating Program

Inspired by classic Disney characters, Dole’s “Fruit Love” initiative centers on beloved fruit tastes, dishes and memories

CHARLOTTE, N.C. — The aroma of field-picked berries. The sweetness of juicy pineapple on a warm day. The pop of fresh fruit in your favorite dressing, BBQ sauce or curry.

Even the delight of little ones trying their first avocados, apricots, bananas and other baby-friendly fruits.

Everyone has their own fruit love story and childhood memory. And Dole Food Company BB #:124463 is honoring them all during a five-month healthy-living initiative intended to celebrate the iconic role that fresh fruit plays in American life and to encourage fruit lovers of all ages to enjoy more of nature’s bounty.

Inspired by classic Disney characters, Dole’s Fruit Love campaign launched with recipes, digital downloads and social interactions celebrating apples, bananas, strawberries, pineapples, peaches, pears and other farm-fresh favorites and the roles they have in many memorable dishes.

Now available on the Fruit Love webpage are the following 12 new recipes featuring a combination of vegetarian, vegan, gluten-free, dairy-free, low-fat and low-sodium choices for breakfast, lunch, dinner and healthy snacking occasions. While many recipes are fruit-focused, Dole is featuring vegetable-based dishes as well.

Recipes for All Ages:

Recipes that Double as DIY Baby Food

A highlight of the program is a set of six new, collectible DOLE Banana stickers and DOLE Pineapple tags featuring Disney Baby Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto and Stich. The limited-edition stickers and tags follow a five-sticker set depicting classic Disney characters released in November 2022, and can be found on tens of millions of bananas and pineapples at supermarkets in the U.S. and Canada through March 2023.

To encourage fans to collect all 11 classic and baby character stickers, Dole has posted a Fruit Love Club Printable Banana Sticker Peel & Play Book that is now available for free download on the Fruit Love webpage.

“From a baby’s first banana to baking blueberry pies with grandma, summertime watermelons and cantaloupes busting with flavor to pumpkins in the fall – yes, pumpkins are a fruit! – fresh fruit holds a uniquely nostalgic appeal for many of us,” said Melanie Marcus, MA, RD, Dole’s nutrition and health communications manager. “It’s exactly the place that fresh fruit has at the center of some of life’s best memories and most celebrated moments that we honor today.”

A series of dedicated posts on Dole’s Facebook, Instagram, Twitter and Pinterest pages will bring the produce love to hundreds of thousands of followers.

Dole is also working with retailers to develop point-of-sale (POS) and other in-store materials to bring the Fruit Love message directly to shoppers.

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About Dole plc

Dole plc, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education. For more information, please visit www.dole.com.