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Sun Belle to shine on berries at IFPA’s Global Produce & Floral Show

Sun Belle to Shine at IFPA's Global Produce & Floral Show

From Farm to Table: Sun Belle to Showcase Why Attention to Detail Matters Every Step of the Way

Schiller Park, IL – Like all exhibitors readying to hit the showroom floor at this year’s IFPA Global Produce & Floral Show, BB #:378962 Sun Belle’s BB #:126047 offices are all abuzz in setting the plans to emphasize what makes the company brand tick to the Orlando show attendees at the end of the month.

“We are committed to doing the best work we can for our excellent growers, shippers, and retail partners, and we do that by being all about customer service, order fulfillment, and delivering the best quality berries we can,” says Sun Belle President and Founder Janice Honigberg. “We are growing at a rapid pace because our mission remains the same as it was when we first opened our doors in January 1986.”

To help tell the Sun Belle story, the berry marketer will debut its new video “From Farm to Table: Sun Belle Delivers” at its show booth (#3659), while sampling some heroes of their berry line:

Malu raspberry: This proprietary variety in partnership with Giddings Fruit is a firm, large, beautifully shaped red raspberry with excellent flavor and a long shelf life.
Amelali blackberry: Another proprietary variety with Giddings, this black beauty is a large, plump berry with a sweet flavor profile.
Jumbo blueberry: Currently coming from Peru through January and then from Mexico, these jumbo berries have the size, crunch, and flavor that make the perfect combo to wow blueberry fans.
Golden berries: A hit with retailers at the SEPC Southern Innovations show in September, and recently featured in a story on Fox5 DC, this sweet, tangy, tropical treat is grown in Colombia and distributed by Sun Belle year-round. Consumer interest continues to peak for this new, exotic superfood.

These are just a few of the delights awaiting tradeshow goers, as the company will feature its large array of products in an open and airy booth, which is based on a classic French covered market. As booth visitors sample the fruit, they can learn about another key attribute that has made Sun Belle a top-tier berry marketer: its five strategically and geographically located distribution centers.

These key nationwide facilities — in Jessup, MD, Schiller Park, IL, Miami, FL, Laredo, TX, and Oxnard, CA — allow Sun Belle to sort, pack, and conduct quality inspections of the fruit closer to when it goes in the shopping cart. “This is a key differentiator that sets us apart to ensure the freshest, quality product gets from farm to table,” adds Honigberg.

The Sun Belle team invites all to stop by Booth #3659 in Hall B on October 28-29. “We’re excited to see our valued grower and retail partners and take visitors on the journey from farm to table, the SunBelle way,” says Jennifer Sparks, who recently joined the company as director of marketing and communications.

About Sun Belle Inc.:

SunBelle Logo

SUN BELLE and GREEN BELLE are leading brands of premium quality conventional and organic blueberries, raspberries, blackberries, strawberries, golden berries, cranberries, pomegranate arils and red currants. Sun Belle operates five distribution centers nationally, including Schiller Park, Illinois; Jessup, Maryland; Oxnard, California; Miami, Florida; and Laredo, Texas. The company is recognized for its commitment and service to its customers, dedication to quality and freshness, expert handling, the introduction of new berry varieties, and the ability to fulfill mixed berry programs.

Editor’s note: To schedule an interview with Janice Honigberg and hear more about Sun Belle’s company mission and premium products, contact Jennifer Sparks at or onsite at 703-217-6026. We would love for you to visit our booth #3659.