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Aldi Nord opens Netherlands’ first AI-powered frictionless supermarket

aldi shop and go

July 18, 2022 TEL AVIV, Israel, & UTRECHT, The Netherlands–(BUSINESS WIRE)–Trigo, an Israel-based computer vision company specializing in frictionless checkout technology, is rolling out an AI-powered cashierless grocery store with German discount supermarket giant ALDI Nord in the central Dutch city of Utrecht.

On Wednesday, 20 July, ALDI Netherlands will open the doors of ALDI Shop & Go, a 3,982-square-foot AI-powered autonomous supermarket where shoppers can walk in, select their items, and simply walk out without having to queue at the checkout lane or scan any items.

Trigo applies its algorithms to shelf sensors and ceiling-mounted cameras which analyze anonymized shoppers’ movements and product choices. Payments and receipts are settled digitally.

The 4,305-square-foot AI-powered autonomous supermarket in Utrecht marks a milestone in the digitization of the ALDI Nord Group of Companies and is the first such store to open to the public in The Netherlands. It is also Trigo’s largest store format to date, with the company working to increase the size of its store formats.

ALDI Nord is one of the world’s leading international retail enterprises. With a tradition stretching back over 100 years, the ALDI brand is synonymous with the invention of discount retail.

The ALDI Nord Group of Companies is active in nine European countries offering high-quality products at low prices, employing over 86,000 employees in Belgium, Denmark, France, Germany, Luxembourg, the Netherlands, Poland, Portugal, and Spain.

Sinanudin Omerhodzic CTO at ALDI Einkauf SE. & Co. oHG, said, “The true magic of discount retailing is simplicity. We therefore always use technology where it specifically makes us better and faster. With ALDI Shop & Go, we have developed a concept that brings together the discount idea and computer vision technology – always with the aim of making shopping as easy as possible.”

Michael Gabay, Trigo’s co-founder and CEO, said, “Trigo works closely with top retailers to convert their existing stores while maintaining their unique character and layout, and leveraging their physical grocery scale to roll out next-generation offerings securely. We are particularly proud to work with ALDI Nord, who has been at the forefront of grocery retail innovation for nearly a century.”

About Trigo

Trigo is a computer vision startup reshaping the retail experience. Leveraging world class AI and algorithmics experts, the company’s advanced retail automation platform identifies customers’ shopping items with exceptional levels of accuracy, creating an entirely seamless checkout process. Trigo’s GDPR-compliant solution is built with a privacy-by-design architecture which anonymizes a shopper’s movement and product choice data. No biometric or facial recognition data are gathered or analyzed. Powered by its proprietary 3D engine, Trigo offers grocery retailers a range of additional solutions called StoreOS™, including predictive inventory management, pricing optimization, security and fraud prevention, planogram compliance, and event-driven marketing. This layer quickly enables actionable insight that boosts the chain’s efficiency. Please visit Trigo for more information.

Trigo PR: Amir Mizroch