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Eco Farms celebrates 50 years of avocados

Eco Farms celebrates 50 years of avocados

Oppy applauds groundbreaking partner’s half-century milestone

TEMECULA, California — While the Oppy-Eco Farms BB #:113404 network is just a couple years old, the two companies’ combined 200-plus years of experience has since created massive expansion opportunities for customers seeking new avocado solutions. Lauding its 50th year since pioneering the high-demand fruit, Eco Farms President Steve Taft reflects on how far the business has come.

Growing up with a part chemistry professor, part grower, for a father, Taft explained, “He was ahead of his time growing organic produce in the 1960s.” Robert Taft continues to be a household name among chemists and one of the best known and well-respected figures in the field of physical organic chemistry. Like so many in the industry, the younger Taft caught the produce bug while treading his parents’ farm, and like a rare few, met his business partner Norm Traner on that same land.

In 1972, the team launched Eco Farms BB #:295519 together in Rainbow, CA with a few like-minded growers. Carrying on the Taft legacy of organic production by representing ecology and farming in tandem, Eco Farms was the first to grow and market organic avocados in the U.S.

“At the time, there were only about 10 organic farms in San Diego County, it was very rare. But, we were a couple of aggressive, hardworking guys looking to make our mark,” Taft recalled.

“As owners, we worked the land like everybody else, and did just about everything you can imagine in the packhouse by hand. No forklifts, no pallets, with varieties you don’t typically see anymore. Days consisted of packing fruit at sunrise, sleeping for a few hours, then peddling it to market in the evening, and doing that all over again.”

In the 1980s, pallets were revolutionizing grocery which led to the need for pallet jacks and forklift trucks. It was also a turning point in varieties and volume — avocado plantings increased dramatically, making green-skinned avocados obsolete, and Hass the dominant variety.

Eco Farms rode the wave, extending into other fruit, like citrus and such exotic items as kumquats, cherimoya and dragon fruit. That same decade, Eco Farms was among the first to bring Chilean avocados to the U.S., paving the way for entry of Mexican crop that propelled through the mid-90s and beyond.

Since then, Eco Farms has proven its position as a pioneer, as a marketer of avocados from Chile, Mexico, Colombia and Peru, with a strong alliance of California partners.

“We have the deepest respect for Steve and his team, and are honored to be a small part of Eco Farm’s 50-year history,” said Oppy’s Mark Smith, who directs sales and strategy for the Oppy-Eco Farms initiative. “We look forward to continue building upon our business together, driving U.S. sales forward while consistently meeting the needs of our customers.”

In March 2022, Oppy and Eco Farms teamed up with Avoworks BB #:376981 — a recently formed consortium featuring Michoacán grower-packers Adeac, AvoHit and La Viña and featuring a ripening center in McAllen, Texas — to further provide consistent, reliable supply.

“We’ve seen enormous growth with Eco Farms, in addition to teaming up with Avoworks. We’ll be working hand in glove to build the avocado category into the future while seeking out new opportunities, including an emerging crop from Columbia,” President and Chief Operating Officer David Smith said of what lies ahead.

Taft summed up, “We are so well-aligned with Oppy, it’s been a great relationship and I predict it flourishing into the future. Looking back on 50 years, I have no regrets.”

Oppy Final LogoAbout Oppy

Growing, marketing and distributing fresh produce from around the globe for more than 160 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to to learn more.

Eco Farms Final LogoAbout Eco Farms

Marketing extensive varieties of organic and conventional avocados, citrus, and exotic fruits like kumquats and dragon fruit, Eco Farms grows on over 300 acres in California. A pioneer in importing avocados from Chile and Mexico, Eco Farms partners with local producers a well as growers from Mexico, Chile, Colombia and Peru. Eco Farms supplies its retail and food service partners from its headquarters in Temecula, California and from regional ripening and distribution centers across the U.S. and Canada. Go to to learn more.

Avoworks Final LogoAbout Avoworks

The three partners who form Avoworks – ADEAC, Avohit and La Viña – have all been active in avocado growing and processing for many years. In addition to fresh avocados, they also provide value-added processes including avocado oil extraction and bottling as well as production of guacamole.

Another common theme of the partners is that each is a family-owned and managed operation with family members actively participating in the business. The group believes that the common values inherent to family businesses are crucial to foster a shared business vision.

Each of the partners have been selling their fruit in the U.S. market for many years through third-party distributors. Given the continued growth in the category, it made sense to combine efforts and present a diversified and quality solution to the trade and consumers in the U.S.