June 6, 2022 Washington, D.C. and Newark, De. – International Fresh Produce Association (IFPA) BB #:378962 will convene industry leaders in Guadalajara, Mexico on June 22 and 23, 2022 at the Mexico Conference.
The event, will be the first for IFPA but is a continuation of Produce Marketing Association’s (PMA) Fresh Connections Mexico event series.
IFPA was formed earlier this year when PMA and United Fresh Produce Association came together to create a singular organization for the produce industry.
The Mexico Conference will take place at the Hard Rock Guadalajara Hotel and brings together the entire supply chain of the fresh produce industry including producers, distributors, exporters, buyers, technology suppliers, retail, and more. It is the premier event to create valuable connections to build business, promote products and learn.
The event will also be a key learning opportunity for those interested in exploring the most pressing issues for the industry. Speakers will include industry leaders in sustainability, food safety and transportation. Experts from Euromonitor present on new markets, and the closing session will focus on retail trends shaping the industry in the region.
The keynote speaker, Karla Wheelock, is a social entrepreneur, lecturer and mountaineer who summited Everest and will speak to human behavior – both individual and collective – in both personal and business life.
The full schedule for the event is available here.
New to this year’s event will be the Business Round Tables where Mexican growers will be able to hold 15 minute meetings with US, Canadian and Mexican buyers. Buyers confirmed to attend the event include Baldor, Calimax, Interfresh, Lakeside, Mission, Rancho Markerts, UNFI Produce, Vesta Foodservice, Walmart – Mexico and Central America, and more.
For more information and to register for the event, see the conference website.
About the International Fresh Produce Association (IFPA)
The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our member’s prosperity by conducting advocacy; connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence. While IFPA is built on the legacy of United Fresh and Produce Marketing Association, it is not just a combination. It is transformational. Recognizing the industry required an even more powerful and unified voice, the leaders of the former United Fresh and Produce Marketing Association chose not to merge, but rather to create an entirely new organization to supersede their organizations, effective January 1, 2022.
Contact: Siobhan May, SMay@freshproduce.com +1 (302) 781-5855
