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Kroger launches digital farmers market to deliver local products

kroger farmers market logo

ATLANTA, June 2, 2022 – The Kroger Co. BB #:100073, America’s largest grocery retailer, today launched a digital farmers market in Atlanta, Georgia, in partnership with Market Wagon.

Developed as an e-commerce marketplace for local farmers and businesses, the service is a digital platform that offers customers a wide range of fresh, local products.

The delivery-only service offers a uniquely local assortment of over 1,150 local products by grouping local vendors together including local farmers, bakeries, and food artisans. All items found on Kroger Farmers Market are exclusive to the service and cannot yet be found at Kroger stores.

“Kroger’s new digital farmers market pilot is part of the evolution of our rapidly growing and innovative e-commerce business,” said Felix Turner, Kroger’s corporate affairs manager for the Atlanta Division. “This partnership reinforces the importance of buying local to customers, powered by modern, cost-effective, and efficient last-mile solutions. We’re excited to launch this service in partnership with Market Wagon across Atlanta.”

The all-new partnership service will service a 60-mile radius across Atlanta that includes 28 counties in the Atlanta metropolitan area. Featuring the added convenience of delivery, customers can choose their preferred delivery day of either Tuesday or Friday.

“Our mission is to enable food producers to thrive in their local market, and I am excited to partner with Kroger to carry it out together,” said Nick Carter, Market Wagon’s Co-Founder and CEO. “This partnership is a tremendous opportunity for the farmers and food producers we serve in the Atlanta area.”

Customers is Atlanta can visit to check delivery eligibility. Additionally, interested sellers can learn more and apply to sell their products on Kroger Farmers Market powered by Market Wagon.

About The Kroger Co.
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone and dedicated to our Purpose: To Feed the Human Spirit. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

About Market Wagon
Market Wagon transforms the farm-to-table concept into a farm-to-front-door reality. Its mission is to enable food producers to thrive in their local markets by operating as an online farmers market. Market Wagon partners with more than 2,500 local farmers and artisans to take their produce and products the very last mile to the doorstep of 45,000+ local customers. Farmer and tech entrepreneur Nick Carter teamed up with logistics expert Dan Brunner to start Market Wagon in 2016. It is now available in more than 30 markets across Alabama, Arkansas, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Minnesota, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, West Virginia and Wisconsin. For more information, visit, or you can follow the company’s Facebook, Instagram, Twitter, or YouTube.

Media Contacts

Felix Turner, Corporate Affairs Manager

Market Wagon
Trisha Smith, VP of Marketing and Communications
(317) 514-0860