May 23, 2022 – Washington, D.C. and Newark, De – International Fresh Produce Association BB #:378962 is launching the Southern Hemisphere Commodity Working Group series to offer interactive, virtual workshops for IFPA members from key markets across Brazil, Chile, Mexico, Peru and South Africa.
The sessions will discuss pre-season scenarios, current market trends, and international challenges.
The first of the series will kick off on May 26, 2022 with the Avocado Working Group.
During the session, speakers will provide season updates from across the Southern Hemisphere. Speakers for the working group on May 26 will include: Ligia Falange Carvalho, President of the Avocado Association of Brazil; Francisco Contardo, Executive Director Avocado Committee of Chile A.G; Jose Luis Gallardo Anguiano, President, APEAM, A.C.; Juan Carlos Paredes, President, Prohass Peru; and Derek Donkin, Chief Executive of the South African Subtropical Growers’ Association.
Participants of the event will also have the opportunity to share their learnings, focusing on logistics, sustainability, market development and branding.
“We’re thrilled to have a number of experts join us from across the key Southern Hemisphere markets,” said IFPA Director of International Member Relations, Natalia Gamarra. “The opportunity to connect across the supply chain in these regions means that our members can not only benefit from learning about the latest in market trends and global updates, they will also be able to connect and share critical resources and ideas with other members across the globe.”
The program is open and free to all IFPA members. For those interested in participating, they can contact their local country manager or register online.
• Brazil: Valeska Oliveira – VOliveira@freshproduce.com
• Chile and Peru: Ivan Correa – ICorrea@freshproduce.com
• Mexico: Ruben Ramirez – Rramirez@freshproduce.com
• South Africa: Lianne Jones – Ljones@freshproduce.com
The event is sponsored by Agricolleges International.
About the International Fresh Produce Association (IFPA)
The International Fresh Produce Association (IFPA)?is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our member’s prosperity by conducting advocacy; connecting people and ideas; and offering guidance that allows us all to?take action?with purpose and confidence.? While IFPA is built on the legacy of United Fresh and Produce Marketing Association, it is not just a combination. It is transformational. Recognizing the industry required an even more powerful and unified voice, the leaders of the former United Fresh and Produce Marketing Association chose not to merge, but rather to create an entirely new organization to supersede their organizations, effective January 1, 2022.
Contact: Siobhan May, SMay@pma.com +1 (302) 781-5855