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Blue Book launches New Hire Academy 2.0

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Carol Stream, IL, USA – April 21, 2022

Blue Book recently launched New Hire Academy 2.0, a refreshed suite of online instructional videos to help industry new hires.

“Sourcing, selling, and transporting fresh produce isn’t easy,” said Doug Nelson, Vice President of Blue Book’s special services division. “There’s always something to know and learn, whether you’re a new hire or an industry veteran looking for a refresher on a particular topic.”

The New Hire Academy videos, available online through Blue Book Online Services, include five instructional sessions: Sales & Account Management; Trading Customs & Rules; Transportation Customs & Rules; The PACA Trust; and Understanding Blue Book Ratings.

Once new employees have viewed each of the videos they may take an online quiz and obtain a certificate showing their successful completion of the series.

The Sales and Account Management session is presented by Minos Athanassiadis, managing partner of the Fresh Link consulting group, while the PACA Trust session is presented by June Munroe, partner at Rynn & Janowsky, LLP law firm.

Bill Zentner, vice president of rating services with Blue Book presents understanding Blue Book Ratings & Scores, and Doug Nelson of Blue Book presents sessions on Trading Customs & Rules and Transportation Customs & Rules.

Each of the training sessions is free to Blue Book members. The online tutorials are rigorous and of the highest quality.

Topics covered in the training sessions include:

  • Forming a contract
  • The importance of written confirmations
  • Authority to grant price adjustments and modify terms
  • The warranty of suitable shipping condition
  • Contracts of carriage
  • Key transportation documents (e.g., bills of lading, rate confirmations, etc.)
  • Exempt versus regulated transportation
  • The PACA Trust and reparations process
  • Recovering debts through the PACA Trust
  • Interpreting Blue Book Ratings & Scores
  • Credit worth estimates & financial ratios
  • Seasonal and spot market pricing and much more!

To watch the New Hire Academy videos, members can log-on at, and click on the “New Hire Academy” button under Education.

If a new hire needs a temporary guest log-in to access the course, please call Blue Book’s customer service team at 630 668-3500 or send an email to

About Blue Book Services, Inc.
Established in 1901, Blue Book Services, Inc. is the leading provider of timely, accurate, and reliable credit and marketing information for the domestic and international fresh produce and exempt transportation industries. Produce suppliers, buyers, brokers, and transporters alike rely on Blue Book ratings, predictive scores, reports, and analysis to make safe, informed, and profitable business decisions. Blue Book Services also includes a full range of dispute resolution services including collections, mediation, and arbitration.

Media contact: Jeff Lair, Marketing Director,