Supplying one in every three kiwis in North America, Oppy looks to expand market
VANCOUVER, British Columbia — First bringing red kiwifruit to North America nearly a decade ago, and again in recent seasons, the leading grower, marketer and distributor of fresh produce from around the world is looking to build the market with this category complement through a fresh crop from Italy and Greece.
In 2020, Oppy BB #:116424 supplied over 30% of all kiwifruit available in the North American market according to U.S. Census Bureau Trade Data and Statistics Canada. Oppy is employing new ways to optimize the expanding shelf spaced dedicated to the nutrient-dense fruit.
“This is a really exciting extension to the kiwifruit category,” said Oppy’s Vice President of Categories for Tropicals Steve Woodyear-Smith. “By bringing something different to retail that delivers health, flavor and color choices, it attracts those produce-conscious consumers looking to try a new item and expand their horizons.”
Oppy’s internal testing of the red kiwifruit revealed very high brix levels and sweetness characterized by notes of strawberry.
“We’re hearing lots of excitement from our retail partners. Customers are already very excited about the fruit, noting its appealing exterior, beautifully colorful interior and delicious berry-like taste,” shared Woodyear-Smith.
Oppy plans to expand its trials of red kiwifruit varieties going into the future, currently offering fruit in 1-pound clamshells.
Growing, marketing and distributing fresh produce from around the globe for more than 160 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to www.oppy.com to learn more.
Kelsey Van Lissum
Marketing Communications Manager
Oppy | oppy.com
T 604 461 6779 C 778 386 5352