MIAMI – C3 (Creating Culinary Communities) one of the world’s fastest-growing food tech platforms and REEF, a global leader in virtual restaurants – today announced a partnership to open and operate 800 virtual restaurants across the U.S. to expand an existing relationship that has seen the successful rollout of C3 brands at REEF Kitchens across the country serving hundreds of neighborhoods.
REEF’s platform for kitchens connects some of the most loved food brands on the planet directly to neighborhoods, while helping reduce traffic congestion, pollution and delivery times.
With over 5,000 proximity hub locations globally and an ecosystem of kitchens staffed by a global culinary team, REEF’s platform helps give physical businesses the power to scale like digital ones. C3 has over 800 digital brand locations across the U.S. with an expansion pipeline of over 1,500. Popular C3 brands include Umani Burger, Krispy Rice, Sam’s Crispy Chicken, Kumi, Sa’Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde and more.
It follows a number of announcements made by C3 as the company expands globally with an omni-channel approach to harness the ordering power of Gen-Z and millennials with added focus on virtual restaurant brands partnering with leading gamers, YouTubers and celebrities.
An early trendsetter of the digital restaurant industry, C3 has more than 40 culinary brands, serving more than 2.3 million meals during the last twelve months. The company is re-imagining the food service industry by tapping into the power of exceptional culinary talent, digital brand IP, and bringing its portfolio of more than 40 culinary brands through established shared kitchens and mobile delivery with the next-gen GO by Citizens app.
Commenting on the partnership, Sam Nazarian, Founder and CEO of C3 said, “We are thrilled to expand our incredibly successful partnership with REEF which has helped our ecosystem of brands to flourish. As we expand our operations REEF continues to be our choice for technology, supply chain and operations.”
Adding to this sentiment, Ari Ojalvo, Co-Founder and CEO of REEF said, “Our partnership with Sam and his team at C3 is built on shared commitment to delivering quality food experiences to neighborhoods everywhere. With this expanded partnership, we continue to find success as collaborators helping food innovators achieve their dreams by reaching new customers.”
C3 (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with minority investors Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, and Accor, the world-leading augmented hospitality group, C3 is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C3’s array of culinary brands coexist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C3 established shared kitchens, mobile delivery with the next-gen Citizens Go app, and Citizens food halls. Current C3 brands include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Sa’Moto, EllaMia, Cicci di Carne, El Pollo Verde, Kumi, Plant Nation and partner brands Soom Soom Fresh Mediterranean and Cindy Lou’s Cookies. The first Citizens food hall opened in New York City at Manhattan West this Fall. As of February 2021, C3 operates 800 digital kitchens across the U.S. To learn more, visit c3sbe.com.
REEF transforms urban spaces into community hubs that create jobs and bring new goods, services and experiences to the neighborhood. With an ecosystem of 5,000 locations and a team that’s over 15,000 strong, REEF is the largest operator of parking real estate and delivery restaurants in North America. By connecting the world to your block, we’re making the place you live, the place you love to be.