Most recognized packaged salad brand leverages popularity of Japanese, Mexican and BBQ taste trends to expand its
Chopped! Salad Kit line to 14 SKUs
CHARLOTTE, N.C. – Just months after adding two ranch-inspired kits, one of the industry’s best-selling chopped salad kit lines is growing again with a trio of new offerings that showcase the latest global and regional flavor trends.
Dole Food Company, Inc. BB #:124463 is expanding its DOLE Chopped! Salad Kits with the launch of three new SKUs that leverage the trending popularity of Japanese, Mexican and BBQ cuisine and contain no artificial colors or flavors. The three kits – DOLE Chopped! Teriyaki Pineapple Salad Kit, DOLE Chopped! Fiesta Lime Salad Kit and DOLE Chopped! Applewood Bacon Salad Kit – continue the Dole Chopped! tradition of combining fresh chopped DOLE lettuces and vegetables with toppings and original dressings to offer a bite-sized ribbon of flavor in every mouthful.
Now shipping, the three new kits will be on-shelf in the refrigerated salad section at supermarkets nationwide by the end of October. Each kit serves 3 to 3.5 people for a suggested retail price (SRP) of $3.99.
• DOLE Chopped! Teriyaki Pineapple Salad Kit: Chopped DOLE Iceberg and Green Leaf Lettuces, Carrots and Red Cabbage topped with sliced almonds, crunchy noodles, dried pineapple and Dole’s Teriyaki Pineapple Dressing.
• DOLE Chopped! Fiesta Lime Salad Kit: Chopped DOLE Green Leaf Lettuce, Kale, Green and Red Cabbage, Carrots and Green Onions topped with crispy corn, yellow cheddar cheese, cilantro seasoning and Dole’s Cilantro Lime Dressing.
• DOLE Chopped! Applewood Bacon Salad Kit: Chopped DOLE Green Leaf Lettuce, Kale, Green and Red Cabbage, Carrots and Green Onions topped with bacon crumbles, white cheddar cheese and Dole’s Applewood Dressing.
Dole’s Chopped! line offers the variety that salad fans want in the chopped salad segment, which has grown 84% since 2017. The new kits bring the number of DOLE Chopped! Salad Kit offerings to 14 and capitalize on triple-digit sales growth of pineapple dressing products and quadruple-digit sales growth of cilantro lime dressing items since last year.
“The ready-to-eat salad market continues to grow as Americans increasingly want flavorful, convenient and nutritious meals. Our latest Chopped! Salad kits meet that demand and Dole’s objective of providing our customers with the freshest, on-trend products to motivate healthy living,” said William Goldfield, Dole’s director of corporate communications. “Together with our two ranch-inspired Chopped! kits released earlier this year, retailers can entice shoppers to increase their packaged salad sales with five craveable new DOLE Chopped! offerings in 2021.”
The new SKUs join 60 other Dole salad kits, salad mixes and slaws including the popular Chopped! and Premium salad kit lines, three meal solutions and 15 ready-to-eat bowl salads, for a total of 78 product offerings. To see the complete Dole salad family, visit www.dole.com.
For more details on the new salad kits or to place an order, contact your Dole sales rep.
About Dole plc
Dole plc is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole plc is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com.