Cancel OK

ProduceIQ: Prices remain elevated as crops move south

After a year hiatus due to the coronavirus pandemic, the Organic Produce Summit garnered a surprisingly hearty turnout in Monterey, CA. A fitting end to a demanding summer season.

Growing regions are pushing further south in pursuit of warmer temperatures as summer fades away and fall begins to settle upon much of the continental U.S.

Overall produce markets continue with elevated prices, causing the ProduceIQ Index to reach a 10-year high for week #37. The lack of near-term supply should cause prices to persist for a few weeks.

ProduceIQ Index: $1.14/pound, +1.8 percent over prior week
Week #37, ending September 17th

Blue Book has teamed with ProduceIQ BB #:368175 to bring the ProduceIQ Index to its readers. The index provides a produce industry price benchmark using 40 top commodities to provide data for decision making.

Cucumbers are in transition, causing market perils that would scare Evel Knievel. Mexican field production will begin crossing in two weeks. Western markets often experience a gap in supply during September, leaving domestic markets reliant on Eastern growers to meet demand.

In the East, scattered growing regions are now consolidating into South Georgia for its early fall growing season.

Cucumber prices may rise till Mexico begins harvest at the start of October.

Up another +4 percent to over $30/case, asparagus prices are near a ten-year high. Mexican and Peruvian markets are in transition, and inclement weather is thwarting Peruvian logistics efforts. As a result, expect markets to remain tight as supply recovers.

Warm weather is wreaking havoc on broccoli supply. Price increases in September are typical for broccoli markets. However, current demand-exceeds-supply is greater than usual.

Prices are up an additional +17 percent over the previous week and should continue to climb as Californian grower’s yields decline and Mexican supply remains challenged.

Berry category is mixed. Strawberries fall -27 percent while blueberries rise +25 percent to their highest week #37 prices in ten years. Blueberry prices typically see increases throughout September and October due to an annual gap in supply.

Volume from Peru and Mexico should increase within the next 7-10 days and provide some relief to stretched suppliers.

Blueberries continue price rise and enter a period of volatility.

Washington and Oregon blueberry harvest declines, creating supply gap.

For the third straight week, there is little relief to be found for avocado buyers. Prices remain elevated, exceeding $45 per case, in the face of delayed harvest. However, transition to the new crop will bring some respite to competitive Hass markets.

Lettuce prices continue to increase as harvests wane in California and transition South to Arizona. Iceberg jumped to over $18 per case and has upward potential. Romaine is slightly A-HEAD of iceberg at $19 and is similarly poised to rise further. Expect supply to remain snug until the annual fall transition reaches fruition in October.

Please visit our online marketplace here and enjoy free access to our market tools which created the graphs above.

ProduceIQ Index

The ProduceIQ Index is the fresh produce industry’s only shipping point price index. It represents the industry-wide price per pound at the location of packing for domestic produce, and at the port of U.S. entry for imported produce.

ProduceIQ uses 40 top commodities to represent the industry. The Index weights each commodity dynamically, by season, as a function of the weekly 5-year rolling average Sales. Sales are calculated using the USDA’s Agricultural Marketing Service for movement and price data. The Index serves as a fair benchmark for industry price performance.

Mark Campbell was introduced to the fresh produce industry as a lender for Farm Credit. After earning his MBA from Columbia Business School, he spent seven years as CFO for J&J Family of Farms and later served as CFO advisor to several produce growers, shippers and distributors. In this role, Mark saw the impediments that prevent produce growers and buyers to trade with greater access and efficiency. This led him to cofound ProduceIQ.