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Crunch Time Apple Growers announce new partnership

Crunch Time Apple Growers and Rice Fruit Company Team Up to Distribute More SnapDragon and RubyFrost Apples

Lockport, New York — Crunch Time Apple Growers, BB #:358642 the collective of growers responsible for SnapDragon and RubyFrost apples, has granted Rice Fruit Company, a premier apple packaging and marketing facility license to market both SnapDragon and RubyFrost apples effective immediately for the 2021 harvest.

Rice Fruit Company, located in Gardners, Pennsylvania, has over 100 years of experience in the apple packing industry. Rice Fruit Company is known for its innovation, superior quality, and dedication to the apple industry that stretches more than eight generations. That dedication is how its grower partnerships have expanded to over 40 farm families in the surrounding areas.

Those decades of experience also bring a passion for innovation and new technologies to continue packing fruit efficiently and responsibly for years to come. Joining Crunch Time Apple Growers is another step for Rice Fruit Company to embrace the forward momentum of the apple industry.

“We are very happy for this opportunity to be a part of CrunchTime Apple Growers. SnapDragon and RubyFrost are both valuable contributors to the industry-wide effort to keep the apple market energized and exciting for shoppers. We are thrilled to be included in this group of talented organizations and to make these delicious apples available to our customers,” said Ben Rice, President of Rice Fruit Company.

“Crunch Time is excited to welcome Rice as part of our sales team. Rice brings years of experience within the industry and has a reputation for quality and excellent retailer relationships. They have existing partnerships with growers who have SnapDragon and RubyFrost acreage and have previously done a bit of cross-docking of SnapDragon for their existing retail customers, both of which will allow them to hit the ground running,” said Jessica Wells, Executive Director of Crunch Time Apple Growers.

About Crunch Time Apple Growers

When you bite into a Crunch Time apple, you’re not just tasting an incredible apple, but the incredible love and labor of 152 family farmers across New York State. Every Crunch Time apple is non-GMO — super crunchy, delightfully juicy, beautifully colored and carefully grown. When you purchase a Crunch Time apple, you’re biting into history while also helping to sustain the future of family farming for generations to come. For more information please visit, or