PORTLAND, Ore. – July 7, 2021 – On Thursday, June 3rd, the Northwest pear industry elected new officers during their annual meeting.
With the confidence and support of the marketing organization, the newly elected officers to Pear Bureau Northwest BB #:162426 will lead the board, and the elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington.
Scott Martinez of the Medford, OR growing region will be the new PBNW Chairman, with Jordan Matson from Yakima, WA elected as 1st Vice Chair. In 2nd Vice Chair is Don Gibson from the Mid-Columbia district, and 3rd Vice Chair is Ron Gonsalves for the Wenatchee, WA district.
Each of these officers are serving their first year and will fulfill a term that began July 1st, 2021 and will conclude June 30th, 2022.
Officers for the Fresh Pear Committee were also elected to serve starting July 1st, 2021 to June 30th, 2022. Andrew Peterson of the Wenatchee growing district will serve as Chair for a second and final term, Jorge Arias of Yakima will serve as 1st Vice Chair for a first term, Matt Borman of Medford will serve as 2nd Vice Chair for a second term, and Ed Ing of Mid-Columbia district will serve as Secretary/Treasury for a second term.
The newly elected officers, as well as the rest of the board members, will continue to work as voices and representatives of the fresh pear industry, as a whole. They are looking forward to helping steer the industry in new directions and to playing a pivotal role in making decisions for the Fresh Pear Committee and PBNW.
“As we emerge from the pandemic, we are more dedicated than ever to executing innovative, attention-grabbing promotions. We continue to focus on growing the pear category and generating more consumer demand for fresh pears amid the changing retail environments and consumer shopping patterns. Partnerships and collaborations with our industry are essential to our success. Having strong leadership in place allows us to fulfill our mission to always serve the industry with progressive, forward-looking programs,” said PBNW President and CEO Kevin Moffitt.
“We are poised and ready to work with the new PBNW board and Fresh Pear Committee elected to represent their districts to provide guidance and direction.”
“As I go into my 36th year working with the pear growers in the Northwest, I look forward to serving the industry and working with the professional team at Pear Bureau Northwest,” stated Scott Martinez, Vice-President of Sales at Rivermaid Trading Company. “The organization continues to represent and promote the finest pears in the world raised by the growers in Oregon and Washington.”
About Pear Bureau Northwest/USA Pears
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 87% of the US commercial fresh pear crop. The Bureau represents over 800 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at info@usapears.com or 1 (800) 547-4610, as well as visit the retail trade site Trade.USAPears.org or consumer site, USAPears.org
Neil Ferguson, Creative Marketing Manager
Pear Bureau Northwest
(503) 652-9720
nferguson@usapears.com
