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Viva Fresh kicks off in Dallas

GRAPEVINE, TX – It’s been almost 13 months since the last in-person event held in the fresh produce industry, the Southeast Produce Council’s Southern Exposure in Tampa, FL.

The Texas International Produce Association’s BB #:162361 Viva Fresh Expo was among the early cancellations in March of 2020, but the show is back with limited attendance and a compressed schedule, minus education sessions.

Viva Fresh 2021 kicked off with golf on March 26

Based on demand for the March 26 Viva Fresh Open golf tournament, which added a second course a few weeks before the show, people are ready to get out and see each other again.

The expo is scheduled for March 27, following a keynote luncheon and the results of the second annual Viva Fresh Clean Eating Challenge.

Stay tuned for more from the fresh produce industry’s first in-person event of 2021.


Pamela Riemenschneider is Retail Editor for Blue Book Services