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E-Grocer Weee! raises $315MM in capital

FREMONT, Calif., March 18, 2021 /PRNewswire/ — Weee! (, the leading ethnic e-grocer in the United States, today announced $315 million in Series D financing led by existing investor DST Global.

New investors include funds managed by Blackstone, Arena Holdings, and Tiger Global; significantly deepening the company’s capital base. The new capital will be used to further accelerate the company’s geographic expansion with the most efficient fulfilment technology, build a stronger and more diverse product assortment, recruit exceptional talent, and invest in engaging the broader Asian and Hispanic communities with state-of-the-art personalization features.

“Ethnic communities have been overlooked in the online and retail space. We believe the opportunity to provide these fast growing communities access to exciting and affordable groceries is tremendous,” said Larry Liu, founder and CEO of Weee! “We are thrilled to leverage DST Global and our new investors’ strategic view on the future of retail and vast experience building and scaling technology companies to accelerate our mission.”

“Weee! has a unique understanding of how explosive growth can be achieved sustainably in the emerging online grocery space,” said Rahul Mehta, managing partner at DST Global. “The team’s back-to-basics focus on merchandising, everyday low prices, and remarkable social shopping approach are what sets Weee! apart, and we’re excited to deepen our support for their mission.”

While grocery remains the lowest penetrated retail segment within the e-commerce landscape, the grocery market for ethnic customers is expected to surpass $464 billion by 20301.

Weee!’s current category assortment spans ethnic ingredients essential to Asian and Hispanic cuisines, catering to an underserved population with >20% growth since 20102. Weee! Currently serves 14 key regions coast-to-coast and aims to expand to 30 cities across North America by 2024.

About Weee! Inc.

Weee! was founded in 2015 with the belief that quality, freshness, and accessibility shouldn’t ever be compromised when it comes to food. Loved and recognized as a trusted household brand among underserved communities, Weee! makes convenient and affordable access to specialty products and everyday essentials possible. Products are guaranteed to be delivered at peak freshness and priced lower than or comparable to offline stores. No subscription is required to shop and next-day delivery is free with a low order minimum. The company continues to redefine online grocery shopping by leveraging social e-commerce and proprietary forecasting technology.

Weee! is headquartered in Fremont, California and has received $415M+ in funding from Arena Holdings, Blackstone, DST Global, Goodwater Capital,, Lightspeed Ventures, Tiger Global, VMG, and XVC.

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