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ProduceIQ launches private online trading platform for fresh produce

March 4, 2021 – Today, fresh produce can ‘trade smarter’ through the release of the industry’s most sophisticated online marketplace.

ProduceIQ BB #:368175 is an exclusive business-to-business platform for qualified growers and buyers to negotiate directly. The marketplace provides opportunities to transact with new trading partners in an efficient and safe trading environment. Since its recent launch, users from more than 150 companies have registered to participate, a robust start for an industry historically slow to embrace the digital transformation.

For buyers, ProduceIQ provides an additional avenue to quickly connect and find new opportunities with dependable food-safe growers. For growers, the marketplace provides access to a trusted network of customers without the need for previously established relationships. All participants benefit from having an additional channel for negotiations, access to live inventory, and real-time market insights.

“The shutdown of restaurants exposed how vulnerable growers are to a lack of customer diversity. Retail and foodservice customers alike depend on the survival of their vendors. Though agriculture is slow to the digital transformation, the tide has now turned and the need for an additional sales channel is clear,” said Mark Campbell, CEO and cofounder of ProduceIQ.

In addition to the release of the Marketplace, ProduceIQ teamed up with Blue Book Services to publicize market news and the industry’s first shipping-point price index. 

The ProduceIQ Index helps growers and buyers improve decision making by analyzing the price and volume movements of the top 40 produce commodities. Also, the company recently launched an additional free tool, Trends. Trends provides users with the convenient ability to slice, dice and visualize market price data.

Stay tuned as ProduceIQ will continue to rollout tools to better serve the fresh produce industry. Subscribe to their newsletter, “The Weekly Greens,” follow them on LinkedIn, and keep your bookmark on for the pulse of the fresh produce industry. For media inquiries and more information about how you can trade smarter please contact Bryan Barsness at

Company Summary
ProduceIQ is leading innovation to improve the fresh produce industry’s sales and supply chain. Led by an industry veteran, Mark Campbell, ProduceIQ is rooted in the mission to empower produce buyers and growers to trade with greater access and efficiency. ProduceIQ is launching a series of trading platforms and free online tools, each dedicated to a healthier fresh produce industry.