Shopper Insights: Consumers aren’t the only ones who buy with their eyes

January 11, 2021January 12, 2021 - Produce with Pamela, By Pamela Riemenschneider

Print   Email  

I talked with Karen Nardozza of Moxxy Marketing BB #:341508 about the latest segment in our coverage of the Shopper Insights 2020 survey, this time about the No. 1 influence on shoppers’ willingness to try a different produce item than a planned purchase.

Sorry, so-called ugly produce, appearance and quality are the biggest influence across the board.

This isn’t just an opportunity to influence consumers, however. Karen explains a shake-up in retail buyer offices over the past several months means new opportunities for marketers.

I talked with Karen Nardozza of Moxxy Marketing BB #:341508 about the latest segment in our coverage of the Shopper Insights 2020 survey, this time about the No. 1 influence on shoppers’ willingness to try a different produce item than a planned purchase.

Sorry, so-called ugly produce, appearance and quality are the biggest influence across the board.

This isn’t just an opportunity to influence consumers, however. Karen explains a shake-up in retail buyer offices over the past several months means new opportunities for marketers.