I talked with Karen Nardozza of Moxxy Marketing BB #:341508 about the latest segment in our coverage of the Shopper Insights 2020 survey, this time about the No. 1 influence on shoppers’ willingness to try a different produce item than a planned purchase.
Sorry, so-called ugly produce, appearance and quality are the biggest influence across the board.
This isn’t just an opportunity to influence consumers, however. Karen explains a shake-up in retail buyer offices over the past several months means new opportunities for marketers.