DALLAS (February 11, 2020) – America’s avocado obsession is being served in new, innovative dishes in Dallas, Texas, as Avocados From Mexico, in partnership with Trinity Groves, just opened the world’s first polished-casual restaurant focused entirely on avocados. Featuring 29 avocado dishes, 10 avocado cocktails and a full bar, AvoEatery aims to drive innovation on menus nationwide.
Avocados From Mexico supplies 84 percent of the U.S. avocado market, and the brand has employed increasingly creative marketing techniques to both drive and satisfy consumer demand. The new restaurant concept expands these efforts by serving as an avocado innovation incubator to test inventive avocado uses across the menu and use these learnings to validate consumer interest and share insights with restaurants coast-to-coast.
“With the opening of AvoEatery, we are moving beyond brand marketing to experiential marketing, where we will be able to inspire consumers with the versatility of this super-fruit while learning directly from those same consumers about what they crave,” said Alvaro Luque, CEO of Avocados From Mexico. “There’s so much more than guacamole – you could come into AvoEatery every day for almost a whole month and try a new avocado dish each time!”
Culinary Driven Menu Drives Innovation
The culinary driven menu provides traditional avocado lovers with new twists on their old favorites, while the more avo-venturous eater can try avocado dishes they have never seen.
There is something for everyone:
-To start, a guacamole flight offering mild, medium, hot, hummus and egg guacamole options, plus six other mouthwatering appetizers
-A suite of six different avocado toasts from a colorful caprese toast with mozzarella, heirloom tomatos and a balsamic glaze to a Labneh toast for a truly Mediterranean experience
-Salads and bowls that put the avocado front and center with global flavors, like the Asian avocado shrimp salad that combines blackened shrimp with pickled avocados, vermicelli noodles and more enclosed by a fan of sliced avocado for a dish that is as stunning to see as it is delightful to devour
-Differentiated entrées, like the spaghetti squash and zoodles with a grilled avocado half center plate for a tasty vegetarian option that will please every palate and a New York strip steak with avocado herb butter, fries and an avocado chimichurri side for a fresh take on a hearty steak dinner
-For dessert, an avo chocolate mousse served up in an avocado-shaped chocolate cup, a chocolate avocado brownie a la mode with vanilla avocado ice cream, and avocado popsicles for those hot Texas summers
Beyond the plate, AvoEatery’s creative culinary approach extends to its full bar, where 10 avocado cocktails push the boundaries of what is expected from this favorite fruit. From incorporating avocado chocolate bitters to avocado honey to even an avocado leaf tea-based elixir, these original cocktails use the entire avocado tree to create memorable drinks.
“When we created the menu, we wanted to surprise and delight people with the versatility of the fruit,” said David Spirito, senior director of culinary and foodservice at AFM. “We’re already hearing from our restaurant partners across the country that what we’re doing is going to influence their own menus, and that is really exciting. We want to inspire home cooks and restaurants nationwide to push the boundaries of how they’ve always used avocados.”
Ongoing Innovation at AFM
Avocados From Mexico is known for its innovation beyond the grocery aisle, and the launch of AvoEatery is the next evolution of its creative concepts. In 2018 and 2019, AFM launched avocado-centric concession stands at the American Airlines Center in Dallas (AvoEats) and Hard Rock Stadium in Miami (Tacos Por fAVOr), which recently played host to the Big Game. Also in 2019, the brand launched a successful online microsite, http://Guacabilities.com, to help the foodservice industry unlock the power of guacamole in innovative ways.
For menu, hours of operation and location details, visit www.avoeatery.com.
About Trinity Groves
Trinity Groves is a mixed-use, restaurant and retail destination at the base of the Margaret Hunt Hill Bridge in West Dallas. It fosters the growth of new concepts and businesses and capitalizes on Dallas’ culture of innovation and its entrepreneurial spirit. With over a dozen restaurants, art galleries, retail and event destinations, every visit to Trinity Groves is a unique experience. Following the success of the restaurants, Trinity Groves is developing approximately 80 adjacent acres of mixed-use, high-rise office, hotel, retail and residential projects.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas. For educational resources, recipes and more, visit avocadosfrommexico.com.
Media Contact – Avocados From Mexico
Media Contact – Trinity Groves