PRESS RELEASE: WASHINGTON, D.C. (October 31, 2019) – United Fresh BB #:145458 will host a food media dialogue, moderated by Chadwick Boyd, Food & Lifestyle Expert, TV Host and owner of consumer brand consulting firm L&D Enterprises, Inc., at this year’s BrandStorm™, February 10-12 in Austin, TX.
In today’s oversaturated media environment where consumers have an endless array of recipes, food shows and social media channels sharing what to eat, this panel will address how produce brands can capture the attention of key media influencers to participate in the media environment. Leading food media outlets will debate what’s truly driving food influence in today’s culture.
Food Media Panelists Include:
Carla Hall, American Chef and TV Personality, notably a Top Chef competitor, and co-host on ABC’s The Chew
Melanie Hansche, Deputy Editor, Food & Wine Magazine
Kristen Hartke, Food Writer, Washington Post/NPR The Salt
Debra Puchalla, Senior Vice President of Digital Programming and Video, Food Network, The Cooking Channel and Genius Kitchen
“Chopped After Hours.” Debra also helped launch Cooking Channel and the Apple Hall of Fame
Food Network In the Kitchen app’s programming. Prior to Discovery, Debra spent a decade at Martha Stewart Living Omnimedia as Executive Editor of Martha Stewart Living and Editor-inChief of Everyday Food.
“As fresh produce continues to elevate its stature in today’s food culture, it’s critical that we stay engaged with those who are driving the conversation and influencing the ways in which consumers adopt and enjoy fresh produce,” said Mary Coppola, United Fresh’s Vice President of Marketing & Communications. “We’re thrilled to elevate this topic of interest at BrandStorm and keep the dialogue front of mind for fresh produce brand marketers.”
Moderator, Chadwick Boyd is a food and lifestyle expert, television host, and author and owner of consumer brand consulting firm Lovely
A true food influencer, Chadwick contributes to Better Homes & Gardens, Rachael Ray Every Day and
The Kitchn, sharing recipes, tips, trends and more. A member of the United Fresh Produce Association, Chadwick serves on United Fresh’s Produce Marketing & Merchandising Council.
United Fresh’s fifth annual BrandStorm, February 10-12, 2020, will take place at the University of Texas at Austin’s AT&T Hotel and Conference Center. The event boasts the only annual opportunity for produce marketers to gather to dive into marketing education, idea-sharing and innovative dialogue with peers and colleagues alike.
United Fresh members can attend BrandStorm for $695 with discounts offered to marketing teams (from the same company) at the reduced rate of $645 each when you register two or more colleagues. Non-members can attend for $895. Attendees can register here: www.unitedfreshbrandstorm.org.
United Fresh 2020 Conference & Expo exhibiting companies can once again send a first-time BrandStorm attendee for free as part of the 2020 Exhibitor Value Package. Take advantage of this opportunity by contacting Tressie Tillar United Fresh’s Director of Convention Services at 202-303-3414.
For more information about BrandStorm education, registration or to sponsor at the event, contact Mary Coppola, United Fresh’s Vice President, Marketing & Communications at 202-303-3425.
About United Fresh Produce Association
Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. Through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption.