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VIDEO: Tour de Fresh sets new record, plans finish line celebration

Are you ready to celebrate? The annual Tour de Fresh finish line celebration is kicking off next week’s Fresh Summit in Anaheim.

I talked with Cindy Jewell of California Giant Berry Farms BB #:121061 about the upcoming event, and she told me they’ve already surpassed last year’s $147,000 fundraising total.

And there’s still time to donate. Tour de Fresh 2019 accepts donations (find a rider to sponsor HERE) through the end of the year.

For those attending this year’s Fresh Summit, you have an opportunity to come celebrate the ride’s finish, and a salad bar donation to the local school district, starting at 11:30 a.m. on Wednesday, October 16 at the Anaheim Convention Center.

Read more about the Tour de Fresh, which is in its 6th year, and the riders, at

Pamela Riemenschneider is the Retail Editor for Blue Book Services.