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VIDEO: Tour de Fresh sets new record, plans finish line celebration

TDF- finish line

Are you ready to celebrate? The annual Tour de Fresh finish line celebration is kicking off next week’s Fresh Summit in Anaheim.

I talked with Cindy Jewell of California Giant Berry Farms BB #:121061 about the upcoming event, and she told me they’ve already surpassed last year’s $147,000 fundraising total.

And there’s still time to donate. Tour de Fresh 2019 accepts donations (find a rider to sponsor HERE) through the end of the year.

For those attending this year’s Fresh Summit, you have an opportunity to come celebrate the ride’s finish, and a salad bar donation to the local school district, starting at 11:30 a.m. on Wednesday, October 16 at the Anaheim Convention Center.

Read more about the Tour de Fresh, which is in its 6th year, and the riders, at TourDeFresh.com.

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Pamela Riemenschneider is the Retail Editor for Blue Book Services.