When it comes to imported produce, there are few stories more engaging, and more influential, than the kiwifruit.
Kiwifruit was virtually unknown in the United States until Los Alamitos, CA-based Frieda’s Specialty Produce BB #:127169 founder Frieda Rapoport Caplan brought it to the U.S. in the 1960s. Originally called Chinese gooseberry, kiwifruit has become a staple with year-round supplies from all over the world.
While it took decades for the fuzzy little fruit to become a household name in the U.S., the trajectory of new and exciting fresh produce items can grow a lot faster these days, thanks to food bloggers and social media.
I’ve searched the world of produce trends to identify these up-and-coming items buyers should keep on their radars.
And, while we’re at it, wish Ms. Caplan a Happy 96th Birthday as well! I’m posting this on August 9, splitting the difference between the birthday she was told she had – Aug 8 – and the one on her birth certificate – Aug. 10.
If you haven’t watched Fear No Fruit, the documentary of Ms. Caplan’s journey in the fresh produce industry, now is the perfect time.