The Produce for Better Health Foundation formed an elite influencer network, but what does that mean?
It means through PBH, the produce industry has a group of people with professional nutrition credentials and/or audiences and networks of consumers, who believe so much in encouraging Americans to eat more fruits and vegetables, that they’ll promote improving consumption and PBH’s new tagline Have A Plant, for free.
PBH CEO and president Wendy Reinhardt Kapsak said PBH chose this group, called the Fruit and Vegetable Ambassadors in Action, because they’re a broad group who has different kinds of followers.
“Engagement is more than just creating content,” she said, May 1. “They’re partners in our movement. They all understand PBH is an influencer too, and we can expand their reach and influence.”
Many in the produce industry don’t realize that PBH has a huge following, which includes more than a million Facebook likes, 62,000 followers on Twitter and 17,000 followers on Instagram.
Katie Toulouse, communications director for PBH, said she’d like to see the depth and breadth of the conversation about increasing produce consumption improve with the network’s growth.
“The network extends our team” at PBH, she said, and the produce industry should find ways to work with them on their own.
“Many of them desire to work more within the produce industry,” Kapsak said.
They all attended PBH’s annual conference April 22-25 in Scottsdale, and they talked and wrote about it with their networks. There’s no doubt they contributed a different kind of energy to the event.
Toulouse highlighted a couple here:
• Leslie Bonci, owner of Active Eating Advice. Her company caters to older adults and she’s consulted with sports teams, including the Kansas City Chiefs.
• Beau Coffron, president of Lunchbox Dad. He’s a rare dad in the field dominated by “mommy bloggers.”
• Adam Rosante, fitness and wellness coach Rosante Living. He has 72,000 followers on Instagram and preaches a balanced life.
• Abbie Gellman, registered dietitian/culinary nutritionist lead Culinary Nutrition Cuisine. She creates many videos on nutrition.
• Neva Cochran, nutrition communication consultant, with Eating Beyond the Headlines. She isn’t afraid to take on consumer misperceptions about nutrition.