J&D Produce to Introduce HoneySweet Consumer Campaign at the Viva Fresh Expo

PRESS RELEASE Edinburg, Texas — April 18, 2019 – As part of a commitment to raising awareness of their proprietary HoneySweet Onion brand, J&D Produce is announcing a new consumer marketing campaign during the 2019 Viva Fresh Expo featuring nutrition coach and dietitian blogger, Stacey Mattinson.

Stacey’s whole foods approach to health and wellness has been featured in Shape, Women’s Health, Weight Watchers, NBC News and more.

“Stacey’s passion for produce and healthy eating personifies our company’s values,” remarked, Jimmy Bassetti, President of J&D Produce. “We’re excited to have her represent us with reaching a younger, consumer audience and educating them on the consistent quality and premium, mild flavor of our HoneySweet onion variety that’s available year-round.”

The consumer marketing campaign will launch this summer and be customized for participating retailers. Stacey will lead a team of food bloggers to generate excitement and buzz. Additional activities will include:
– Engaging, eye-catching POS displays
– New consumer website
– Digital coupon offering
– Social media contest
– Retail Dietitian resource guide
– Recipe and how-to content with video and photography

“These marketing activities are designed to help retailer’s maximize sales,” stated Bret Erickson, Sr. VP Business Affairs for J&D Produce. “While most onions in the industry have a pungency level of 5, our HoneySweet onions consistently rates with a pungency level of 1.8 – 2.4 providing us with lots of great information to share with shoppers.”

Stacey will be featured in the J&D Produce Booth #74 during the Viva Fresh Expo at the JW Marriott Hill Country Resort in San Antonio, Texas on Saturday, April 27 where she’ll hand out one of her signature recipes and showcase her HoneySweet Onion Retail Dietitian Resource Guide. For more information on the HoneySweet onion variety, visit www.littlebearproduce.com.

About J&D Produce
J&D Produce is a leading grower, packer, shipper specializing in a wide-variety of fresh greens, melons, maroon carrots and our own HoneySweet onions.

Contact:
Heidi McIntyre
Full Tilt Marketing
Heidi@fulltiltmarketing.net
(407) 222-3695