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Whole Foods to lower prices on fresh produce

Examples of these new lower prices include, large yellow mangoes ($1/ea.), mixed-medley cherry tomatoes ($3.49/12oz), and organic bunched rainbow chard ($1.99/ea.).

Whole Foods plans to cut prices on hundreds of items, including fresh produce, according to an April 1 news release.

On April 3, the chain’s shoppers will see lower prices on many items throughout the store “with an emphasis on high quality, peak-of-season produce, including greens, tomatoes, tropical fruits and more. Examples of these new lower prices include, large yellow mangoes ($1/ea.), mixed-medley cherry tomatoes ($3.49/12oz), and organic bunched rainbow chard ($1.99/ea.). Prices will be reduced by an average of 20 percent on select items throughout the store,” the release said.

Amazon-owned Whole Foods raised prices on several hundred products just two months ago due to rising packaging, transportation and ingredient costs.

And last month Amazon revealed plans to open grocery stores apart from his Whole Foods brand.

According to an internal memo acquired by the Wall Street Journal, some Whole Foods employees will work overnight April 2 and early April 3, changing prices and hanging tags and orange signs promoting the lower prices.

Whole Foods said “Prime members will now save more than ever before at Whole Foods Market with double the number of exclusive weekly Prime Member deals and deeper discounts. Over the next few months, customers can expect more than 300 Prime member deals on some of the season’s most popular items.

Examples of exclusive Prime member deals in April that will rotate on a weekly basis include:
• Organic asparagus: $2.99/lb, save $2
• Organic strawberries: $2.99/lb, save $2
• Sumo Citrus: $2.49/lb, save $1.50

Prime members can also receive an additional 10 percent off hundreds of sale items throughout the store.”

Greg Johnson is Director of Media Development for Blue Book Services