Company Press Release – Naturipe Farms is working with SAP on an initiative to lead retailers and consumer products companies using blockchain technology to improve safety and reduce waste in
the global supply chain for food. The goal is to help build the next-generation of farm-to-consumer “track and trace,” also known as a digital supply chain for food.
“We are excited to work with SAP to provide improvements in food safety and provide consumers with information they are asking for,” says Carol McMillan, Director of IT for Naturipe Farms. “Currently, food supply chain stakeholders record their own product information and share only if necessary. The goal is to help create a system with higher trust and transparency between companies to increase speed and operational simplification.”
“We are working with leading brands in the food industry to unlock the potential of blockchain to address the industry’s biggest supply chain challenges. The case is important to SAP because our
technology helps to reduce food waste and optimize the supply chain” said Hans Thalbauer, SAP Senior Vice President for IoT and Digital Supply Chain.
According to the Food and Agriculture Organization of the United Nations, more than 30 percent of the food produced in the world is lost or wasted. Improving the food supply chain will greatly reduce food scarcity.
Along with other partner companies, Naturipe and SAP aim to boost supply chain integrity and efficiency through the blockchain initiative. Carol McMillan is scheduled to speak on a panel at the SAP Enterprise Blockchain Symposium, September 5-6, 2018.
Naturipe Farms is a grower-owned producer and marketer of healthy, best tasting, premium berries and avocados. An industry leader for over 100 years in producing healthy and delicious fruit, and value added products. The diverse grower base and focus on innovation ensures year-round availability of “locally grown” and “in-season global” conventional and organic fruit.
Naturipe is a partnership between highly-esteemed growers, whose fields are spread across the globe. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the local farm community. To ensure consistent, year-round availability with a commitment to “locally grown” seasonal produce, our products are farmed in the most optimal growing regions throughout North and South America.
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Contact: Jaqueline Padilla, 831-443-2354, jpadilla@naturipefarms.com
