Cancel OK

Superfoods: Latino-style Favorites

Hot opportunities for popular commodities
Superfoods_MS

“Marketing to millennials means delivering information: details about the fruit and how to enjoy it,” says Ostlund. “No-recipe ideas are popular to any millennial, regardless of background, and access to that information via their phones is a plus.”

Better yet, she explains, is having a Spanish-language website, which attracts Hispanic shoppers of all ages. Brooks Tropicals’ Spanish website and apps have enjoyed solid traffic and growth, Ostlund reports.

Hispanic RoundupD’Arrigo Bros. also uses social media frequently to tout both the health benefits of cactus pears and nopalitos and to suggest uses and recipes to guide consumers unfamiliar with the commodities.

Pizarro-Villalobos notes that when a health property associated with a superfood hits the news, people will search for the food. In addition, consumers with specific health needs also research foods that might help alleviate symptoms.

Twitter