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Safeway to Open New Stores in Santa Rosa and Petaluma on December 21

Company Press Release

Safeway will open two new stores in Santa Rosa and Petaluma on December 21. This brings the number to six new Bay Area stores this year, the other recent grand openings include: Pacifica, Walnut Creek, Oakland and San Jose.

Safeway continues to add thousands of jobs to the Bay Area each year and these new stores bring an estimated 100 new jobs. “We are excited for this opportunity to open new stores and create new jobs in the community,” said Tom Schwilke, President of Safeway Northern California.

In celebration of the store openings, Committee on the Shelterless (COTS) and Social Advocates for Youth will be presented with $2,000 charitable contributions from The Safeway Foundation. The Safeway Foundation focuses on giving locally to help strengthen neighborhoods and change lives. The check presentation will take place in each store with Safeway management and organization representatives. Press is invited to attend. See below for details. In addition, Safeway and Hormel will donate 200 hams to Redwood Empire Food Bank and COTS.

Photo Opportunity:

December 21 – 9:00 a.m. 701 Sonoma Mountain Parkway, Petaluma

Committee on the Shelterless

December 21 – 12 noon, 1211 W. College Avenue, Santa Rosa

Social Advocates for Youth

Redwood Empire Food Bank

Highlights of the new Safeway stores include:

Thousands of Local Items

Safeway offers thousands of local items throughout the store. These products are marked with a “Local” tag allowing customers to easily find and support local growers. We partner with local produce growers, such as Cal-Organic Farms and carry a broad selection across the entire store, including local favorites like Clover Stornetta Dairy Farms from Petaluma, free range Rocky Chicken from Sonoma County and Three Twins Ice Cream also from Petaluma

Thousands of Organic Offerings

Safeway offers over 150 fresh organic produce items every day. We have thousands of organic choices throughout your store, including hundreds of products from the Safeway exclusive USDA-certified organic brand O Organics™.

USDA Choice Quality Beef, Prime & Grass Fed Beef

Our full-service butcher block features a variety of USDA Choice quality beef cuts, a more premium cut of meat. It’s perfectly aged, guaranteed tender and has more marbling for juiciness and flavor. Our butchers are on hand to discuss custom cuts, cooking techniques, and can cut and prepare anything to order.

Full Service Deli

Safeway offers an extensive line of Boar’s Head premium deli meat and cheeses as well as a wide range of freshly prepared meals, including whole roasted chickens, fresh hand-battered fried chicken and fresh sushi. Our friendly deli staff will make made-to-order sandwiches using our freshly baked bread. We also have many ready-to-serve options ranging from hot or cold soup, green salads and “grab and go” meals.

Beer, Wine & Liquor

The wine selection includes over 250 Sonoma County wines and expanded local offerings, such as Valley of the Moon, Jacuzzi and Battaglini. The store offers an assortment of liquor, as well as craft and locally brewed beers like Lagunitas, Bear Republic and Sonoma Cider. Shoppers who purchase any six bottles of wine and or liquor will save an additional 10% every day.

Full Service Floral Designers

Delight your senses with our wide assortment of fresh, colorful flowers, blooming plants and home décor items. Whatever the occasion, our in-store floral designers will help make it special!

Grocery Delivery Services

Safeway’s grocery delivery program offers one-hour delivery windows, a “Shop By History” feature that saves all previously purchased items for easy repeat purchasing, and free delivery on the first order.

Jobs to the Community

Safeway continues to add thousands of jobs to the Bay Area each year, including full and part-time positions. Applications can be found online at

Store Information

701 Sonoma Mountain Parkway, Petaluma, CA 94954, (707) 765-1198, Store Director: Jason Gong, Hours of Operation: 6:00 a.m. to 2:00 a.m.

1211 W. College Avenue, Santa Rosa, CA 95401, (707) 546-6877, Store Director: Julie Meza, Hours of Operation: 6:00 a.m. to 2:00 a.m.

About Safeway

Safeway is one of the most well-recognized grocery retail brands with a long-standing reputation for quality and service, proudly serving Northern California since 1926. The company operates more than 270 stores in Northern California, Nevada and Hawaii. Safeway is the top private company in the San Francisco Bay Area, according to The San Francisco Business Times. Safeway is a division of Albertsons Companies.