The good news is growing awareness and communication are a step in the right direction to find solutions. And there is much to celebrate: people eating healthier, seeking out new varieties and flavors, and innovations in packaging are not only keeping fruits and vegetables fresher longer, but having less impact on the environment. So, yes, there’s plenty of excitement on the horizon.
And although changes and concerns will always exist, the industry is ready to tackle whatever may come.
Nassif sums it up well: “This industry is extraordinarily creative and flexible,” he notes, and suppliers won’t “give up because they don’t have enough water; instead they find better ways of growing, packing, and shipping our produce. They look for new technology, they adapt it to the industry, and they move forward.”
Image: ©iStock.com/Annalleysh
