Stumbling Blocks
Florida produce professionals have encountered a number of obstacles over the last decade, and in the past year as well.
Weather & Labor
The 2014 winter had a few cold snaps affecting some crops, particularly green beans and corn. “This resulted in a few gaps in production,” says Lisa Lochridge, director of public affairs for the Florida Fruit & Vegetable Association.
Many Florida produce professionals say labor has been their greatest concern during the growing season. “Labor is a big issue,” says Trujillo. “The average person isn’t willing to go out and pick produce. Not only is applying to get our H2A visas expensive, but there are so many hoops you’ve got to jump through—it is not an easy process.”
Lockridge concurs: “The implications of immigration reform for local communities and the economy can’t be underestimated. Every on-farm job creates two to three additional jobs downstream in sectors such as transportation, farm equipment, food processing, marketing, and retail… Agricultural employers need a practical guest-worker program that gives them access to a reliable, stable and legal workforce.”
Pests & Disease
While Florida growers contend with a number of pests and diseases, Lochridge says citrus greening is their number one adversary. “The disease and accompanying fruit drop have had a devastating effect on citrus production,” she says. “It’s affected every citrus-producing county in Florida. The good news is the 2014 Farm Bill is investing $125 million over the next five years in citrus greening research.”
Onward and Upward
Despite the many challenges, produce professionals in Jacksonville and throughout the state of Florida remain optimistic about the future. “We seem to be one of the fastest-growing states in the nation right now, so I think Florida produce is going to get a lot bigger and better,” says Dennis Callahan, president of Atlantic Brokers, Inc.
“Farmers are innovators, and they’re making the best use of technology to produce their products better, smarter, more efficiently, and in a sustainable manner,” asserts Lochridge. “Our industry is strong and resilient, and the future is bright.”
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